Vans Japan | Ryuta Hironaga
Creative Direction | Design | Project Management
This Vans Japan project was one of the most meaningful collaborations from my time with the brand. I curated and helped bring together longtime friend and photographer Ryuta Hironaga with Vans Japan, creating a project rooted in real relationships, skateboarding, and street culture rather than a manufactured campaign. The work was modeled by another close friend, which gave the project a personal weight and authenticity that matched the world it came from. More than a standard collaboration, it was a chance to connect friends, creative trust, and a shared love for skate culture into something that felt honest, intimate, and true to the Vans spirit.