I started my first brand at 19, which opened the door to my first role in skateboarding and eventually led me across a much broader range of design, product, and brand work. Over the past 15+ years, my career has expanded across sportswear, streetwear, lifestyle, licensed product, outdoor, and apparel, with experience spanning design, brand incubation, marketing, product development, and operations.

I’ve led teams, built licensed collections, shaped brand direction, and helped bring products to market across both emerging and established companies. I’m also a hands-on operator who understands how to move work through the real parts of the business, from creative strategy and line planning to vendor communication, production timelines, retail needs, sales tools, and final execution.

I build work at the intersection of culture and commerce, ideas that feel relevant to the people they are made for and meaningful to the businesses behind them. That balance has guided my work across brand, product, creative direction, merchandising, marketing, and go-to-market execution.