Team Liquid | Spider Man Japan
Creative Direction | Design | GTM Strategy | License Partner Management | Project Management

For Team Liquid, one of the most recognized and successful organizations in competitive esports, I partnered with the brand to develop a capsule collection celebrating the cult Japanese live-action Spider-Man series, a 1978 Toei production known for its tokusatsu energy, offbeat storytelling, and Spider-Man’s giant robot, Leopardon. The collection combined cut-and-sew apparel with graphic-driven pieces, translating the series’ retro superhero visuals into product that felt natural for Team Liquid’s global gaming audience, while balancing anime, streetwear, nostalgia, and collectible fandom in a way that felt both niche and highly wearable.