Tom And Jerry | Neff
Creative Direction | Design | Product Development | GTM Strategy | License Partner Management

For this licensed capsule, I directed the design, casting, and New York photoshoot for a Tom & Jerry x Neff collection that reimagined the classic characters through a loose, island-inspired lens. I brought together saturated tie dyes, Rasta-influenced color, tropical graphic cues, and relaxed streetwear silhouettes to give the artwork a fresh, youth-driven feel while still keeping the humor and nostalgia of Tom & Jerry intact. Shot against raw NYC backdrops, the campaign created a strong contrast between the playful license and a more grounded, contemporary streetwear attitude.