Dude Perfect
Creative Direction | Design | Pitch Support | GTM Strategy

For Dude Perfect, I partnered with their internal team to develop a youth-focused sports capsule for one of the most recognizable digital entertainment brands in the world. I directed a team of artists to build a collection around their signature teal blue, incorporating bold tiger camo, athletic graphics, and easy-to-wear youth pieces that spoke directly to their audience. The tiger camo brought a streetwear-driven edge to the assortment, using an animal print language not often seen in traditional baseball or sports merchandise, while still keeping the product playful, energetic, and true to the Dude Perfect brand.