The Process
My process connects creative direction with the operational steps required to bring product to market, from research and line planning to storytelling, development, wholesale adoption, ecommerce launch, and marketing execution.
01
Define the Opportunity
Each project starts by identifying the customer, the market, the timing, and the reason the product needs to exist.
02
Build the Roadmap
The opportunity is translated into a focused line plan that supports the brand, the consumer, the calendar, and the business goals.
03
Establish the Direction
Creative direction is shaped through the brief, story, color, art direction, product language, and overall point of view for the collection.
04
Develop the Product
The team moves through design, tech packs, fit, specs, trims, artwork, sampling, and vendor communication to bring the idea closer to production.
05
Establish the Direction
Creative direction is shaped through the brief, story, color, art direction, product language, and overall point of view for the collection.
05
Establish the Direction
Creative direction is shaped through the brief, story, color, art direction, product language, and overall point of view for the collection.
06
Establish the Direction
Creative direction is shaped through the brief, story, color, art direction, product language, and overall point of view for the collection.
07
Establish the Direction
Creative direction is shaped through the brief, story, color, art direction, product language, and overall point of view for the collection.